Daydream Company Profile

Background

Overview

Daydream is an American fashion-technology company that operates a conversational fashion shopping platform utilizing artificial intelligence (AI) search capabilities. Founded in July 2023 by Julie Bornstein, the company launched publicly on June 25, 2025.

Mission and Vision

Daydream aims to revolutionize online fashion shopping by providing a personalized, conversational experience that understands individual style preferences and delivers tailored product recommendations. The company's vision is to become the leading destination for fashion search and discovery, offering an intelligent and user-friendly shopping experience.

Primary Area of Focus

The company focuses on enhancing the online shopping experience for fashion consumers by leveraging AI to understand natural language queries and image inputs, thereby streamlining the discovery process.

Industry Significance

In the rapidly evolving e-commerce landscape, Daydream's innovative approach addresses common challenges in online fashion shopping, such as information overload and impersonal experiences, positioning the company as a significant player in the fashion-tech industry.

Key Strategic Focus

Core Objectives

Personalized Shopping Experience: Utilize AI to deliver tailored product recommendations based on individual style preferences and behaviors.

Comprehensive Fashion Catalog: Aggregate a vast selection of fashion products from numerous brands to provide a one-stop shopping platform.

User Engagement: Enhance user interaction through conversational interfaces that understand and respond to natural language and visual inputs.

Specific Areas of Specialization

AI-Powered Search: Develop advanced algorithms capable of processing natural language and image-based queries to improve product discovery.

Fashion Data Integration: Collaborate with a wide range of fashion brands and retailers to integrate their product catalogs into the platform.

Key Technologies Utilized

Natural Language Processing (NLP): To interpret and respond to user queries in everyday language.

Computer Vision: For analyzing and understanding image inputs from users.

Machine Learning: To continuously improve recommendation accuracy based on user interactions.

Primary Markets Targeted

Daydream primarily targets fashion-conscious consumers seeking a more personalized and efficient online shopping experience, with a focus on the U.S. market.

Financials and Funding

Funding History

Seed Funding: In June 2024, Daydream raised $50 million in seed financing co-led by Forerunner Ventures and Index Ventures, with additional investment from GV, True Ventures, and model Karlie Kloss.

Series A Funding: On April 2, 2026, Daydream secured an additional $15 million in Series A funding, bringing the total funds raised to $65 million.

Notable Investors

Forerunner Ventures: A venture capital firm known for investing in early-stage consumer companies.

Index Ventures: A global venture capital firm investing in technology and life sciences.

GV (formerly Google Ventures): The venture capital investment arm of Alphabet Inc.

True Ventures: A venture capital firm focusing on early-stage investments.

Karlie Kloss: Supermodel and entrepreneur, known for her involvement in various tech initiatives.

Intended Utilization of Capital

The funds are intended to support the development of Daydream's AI technology, expand its fashion catalog, enhance user experience, and scale operations to meet growing demand.

Pipeline Development

Key Pipeline Candidates

As a technology-driven company, Daydream's pipeline focuses on the continuous enhancement of its AI algorithms and the expansion of its fashion product offerings.

Stages of Development

Product Development: Ongoing refinement of AI models for improved recommendation accuracy.

Partnership Expansion: Integrating additional fashion brands and retailers into the platform.

Target Conditions

The company aims to address challenges in online fashion shopping, such as information overload and impersonal experiences, by providing a personalized and efficient shopping journey.

Anticipated Milestones

Platform Enhancements: Regular updates to AI capabilities and user interface improvements.

Brand Partnerships: Continuous addition of new fashion brands to diversify product offerings.

Technological Platform and Innovation

Proprietary Technologies

AI Shopping Platform: A chat-based interface utilizing generative AI for natural-language and image-prompted search.

Significant Scientific Methods

Natural Language Processing (NLP): To interpret and respond to user queries in everyday language.

Computer Vision: For analyzing and understanding image inputs from users.

Machine Learning: To continuously improve recommendation accuracy based on user interactions.

Leadership Team

Julie Bornstein – Founder & CEO

Julie Bornstein is the founder and CEO of Daydream. Prior to Daydream, she founded The Yes, an AI-powered shopping platform acquired by Pinterest in 2022. She has extensive experience in e-commerce and fashion technology.

Maria Belousova – Chief Technology Officer

Maria Belousova joined Daydream as CTO in late 2024. Before Daydream, she served as CTO at GrubHub, bringing significant expertise in technology leadership and development.

Lisa Yamner Green – Chief Brands Officer

Lisa Yamner Green leads Daydream's partnerships with fashion brands and retailers, overseeing the integration of their product catalogs into the platform.

Dan Cary – Chief Product Officer

Dan Cary is responsible for Daydream's product strategy and development, ensuring the platform meets user needs and industry standards.

Richard Kim – Chief Strategy Officer

Richard Kim oversees Daydream's strategic initiatives, guiding the company's growth and market positioning.

Market Insights and Competitor Analysis

Market Dynamics

The online fashion shopping market is experiencing rapid growth, driven by technological advancements and changing consumer behaviors. Personalization and AI integration are becoming key differentiators in the e-commerce space.

Key Competitors

The Yes: An AI-powered shopping platform acquired by Pinterest in 2022.

Stitch Fix: A personal styling service that combines data science and human stylists.

Farfetch: An online luxury fashion retail platform.

Strategic Collaborations and Partnerships

Daydream has established partnerships with over 200 retail and brand partners, including Net-A-Porter, Alo Yoga, LoveShackFancy, Markarian, Khaite, Emilia Wickstead, Casablanca, MyTheresa, Nike, Cult Mia, Mejuri, Uniqlo, and Dôen.

Operational Insights

Daydream differentiates itself by offering a conversational shopping experience powered by AI, enabling users to interact naturally through text or images to find products that match their style preferences.

Strategic Opportunities and Future Directions

The company plans to expand its brand partnerships, enhance AI capabilities, and explore new markets to solidify its position as a leader in personalized online fashion shopping.